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腾讯(精选营销案例范文(精选5篇)
腾讯优秀营销案例范文 第一篇
Strength：our company is an advantage in packing. We try to design more curiosity styles within the company.
Weakness：less of new products and experience is a big challenge for us. Do more and work together is first step for us.
Opportunity: drinks are consumable, so we own a large of customers, besides drinks are also necessity goods.
Threaten: many famous brands and competitors have been popular in the beverage market. Building brand is hard for us to show our products. Although we are facing more challenge than before, we have the confidence and win the war of competition.
腾讯优秀营销案例范文 第二篇
The next step is the way of distribution. The methods of distribution are more and more important, especially in the nationwide. It’s not only for the sale, but also for after-sale service and brand promotion. According to the profit model, we choose the retailers of supermarket like War-mart and Carrefour. Then we choose the sales agents as our wholesaler.
腾讯优秀营销案例范文 第三篇
双向性
随着技术的发展，现在的新媒体平台都具备了用户反馈渠道，如评论区，视频弹幕等。企业不仅能向用户推送内容，也能实时根据用户的反馈描绘用户画像，明确产品的定位和适用人群。这有别于之前的传统媒体：传统的纸媒等，用户的反馈渠道十分复杂且不具有便捷性，这大大地拉低了用户的反馈意愿，企业也只能按部就班地发布内容，无法根据环境作出变通。如今，用户只需动动手指头就能把第一时间的，新鲜的想法反馈出来，而企业也能获得即时信息，立即对产品做出相应的调整。这使得企业和用户之间实现了“破壁”，促成了双赢的局面。
高速率
由于新媒体平台的具备的低门槛性和普及性，每一个人都能成为消息的传播者和发布者，这些条件使得新媒体平台能够营造出“一传十，十传百”的氛围。高速率的信息传播，在另一角度上看也是一把双刃剑：操作得当，便能一炮而红，成为家喻户晓的流量明星，声名远播；但是，若公共关系处理得不到位，负面消息就会借着新媒体平台无限放大而一发不可收拾，最终臭名昭著，消失在众人的视野里。这对于企业来说，是一个具有高风险高回报的性质。
多元性
现在的新媒体平台是集大成者，集合了多元化的信息流。就传播方式而言，有图片，文字，音乐，视频等；而消息内容更是集合了多样的元素，包括但不限于时尚，生活，娱乐等适合年轻人的题材，也有财经，养生，母婴一系列的对应不同年龄层次的题材。用户能根据自己的喜好选择平台和信息，企业也能根据自身特长和特色在对应渠道上进行营销。如今，伴随着大数据概念的诞生，用户更是具备了能够个性化定制消息流的能力，一部分平台还提供了筛选服务，让用户能够将自己感兴趣的类别收入列表。这在一定程度上优化了用户的体验，也让企业能够更明确目标客户群体的用户画像。
腾讯优秀营销案例范文 第四篇
We have 3 schemes to promote our products. Firstly, you buy a bottle of wow and you will get another one if you are lucky enough. Secondly, we will advertise it on the internet or through the campus advertising. However, from our survey we found out that stars could not attract many of us, so we won’t choose stars spokesman. The last but not least, and even I think it’s the most important is to cooperate with other corporation to improve people’s understanding, awareness and attention of our products.
腾讯优秀营销案例范文 第五篇
After the general budget calculation, we found that we may not gain the corresponding profit from the sale so that result in we may not have enough money for producing more beverages for customers. So we may get the problem of insufficient funds. Another problem is low purchasing power. That may because that we have strong competitors and also we are the new ones which just entered the market. That also may because our products are lack of attraction so that result in the low purchasing power.
But I believe our organization will handle it well and won’t let it happen.返回搜狐，查看更多
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